Digital marketing though part of mainstream
conversations today is still a topic where many have a doubt. This article
attempts to provide information regarding digital marketing using simple
non-technical terms. The emphasis has been on making this article suitable for
non-technical readers.
In this era of technological advancement,
there would be hardly anyone who would not have heard about digital marketing.
Well, it is a common word used now a days, however not everyone knows about
what exactly does it include.
Most of us confuse digital marketing with
Search Engine optimization (SEO). It is not just SEO or Social Media
Optimization (SMO), rather it is an amalgamation of all such activities which
are applied to market your website in the most optimum manner. The nature of
such activities would primarily depend on what your business vertical you are
in.
Market your business
So, let's take an example: suppose you have an
online bookstore which you want to market over the internet and create a brand
so that you get users to who will do transactions through your site resulting
in revenue generation for your business. What would you do? It may happen that
you would not have all the expertise on how to market your website and bring
qualified inquiries which you can convert into business prospects. You need to
take the help of digital marketing experts who have the domain knowledge to
market your brand.
So, the next question which pops up in your
mind would be how would online marketing help you in getting business over and
above your conventional marketing strategies? Different digital marketers would
reply to that question in different ways. The best logical answer to that would
be that digital marketing initiatives would complement your conventional
techniques, augmenting your brand presence. So, it is not either digital or
conventional, rather its conventional & digital both together.
Digital Mediums:
In layman's term, digital marketing is
basically promoting brands using online mediums and digital channels. The field
of digital marketing includes a complete multitude of elements such as mobile
phones, online collateral, email marketing, social networks and many more. It
has lots of advantages. Firstly, it is a type of direct marketing. Second, it
is actually possible to create customized messages which further can be
personally customized for each recipient. This approach will allow you to
measure quantitative results providing you information about who was exposed to
your messages, at what time, from which part of the world and what actions the
viewer too as a result of your initiative.
Internet Revolution
A few years ago, the methodologies of creating
and advancing brands were limited. Since the internet revolution, the ways by
which you can reach to your potential customers have multiplied manifolds. As
it is rightly said, the world is becoming smaller.
The traditional marketers are hesitant in
using digital marketing strategies because they are not so familiar with the
concept yet. On the other hand, there are the digital age aficionados who
believe that implementing online marketing strategies definitely helps them to
bring more business. If you are still confused whether to go take the digital
route, don't be! Because it would complement the conventional practices which
would help you in marketing your brand in an optimized manner.
Comments
Post a Comment